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4 considerations for cannabis companies aiming to capitalize on the low-sugar trend

There’s something missing on the candy aisle these days: sugar.

Conventional snacks and confections makers are offering more and more low-sugar varieties in response to consumer demand.

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Candy giant Hershey Co. has even rolled out an entirely sugar-free version of its iconic Reese’s peanut butter cups.

Now the trend is coming to the cannabis industry, thanks to technology that gives edibles makers options that didn’t exist even a decade ago.

Cannabis manufacturers have been slower than conventional food makers to provide low-sugar options. Experts point to three main reasons:

Marijuana extracts such as THC and CBD commonly retain off-putting chlorophyll and terpene flavors that are most easily masked with sugar and fat. Cannabis consumers historically skewed younger and more male than grocery shoppers overall, slowing demand for lower-calorie options. Compared to large international food companies, cannabis manufacturers are often too small to negotiate cost-competitive supplies of alternative

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