THE CONVERSATION
This article was originally published on The Conversation, an independent and nonprofit source of news, analysis and commentary from academic experts. Disclosure information is available on the original site.
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Authors: Joseph Aversa, Assistant Professor, Retail Management, Ryerson University; Jenna Jacobson, Assistant Professor, Ted Rogers School of Management, Ryerson University, and Tony Hernandez, Professor, Retail Management, Ryerson University
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In October 2018, Canada became the first G20 country to legalize the recreational use of cannabis. Over the past three years, the province of Ontario — to name just one Canadian jurisdiction — has moved away from having a significantly under-serviced retail market to one that is heavily saturated.
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