Researchers looking at cannabis packaging in both Canada and the U.S. found that prominent health warnings upped the perceived risk of harm and lowered product appeal.
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“Products with health warnings were rated significantly less appealing and more harmful than those with no warning,” note authors of the study published online this week in Preventive Medicine.
Researchers from the University of Waterloo (U of W) wanted to find out what effect health warnings and restricted brand imagery have on how cannabis products are perceived. To do so, investigators gathered input from 45,378, randomized participants in Canada and the U.S. who viewed packages of three cannabis brands
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