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Cannabis companies use social media, local news reports and email newsletters to reach customers

In-person community outreach can help build awareness of retail brands. Photo courtesy of LivWell Enlightened Health

A cannabis store can be well-located, beautifully designed and staffed by experts selling the best products available, but without marketing and advertising to attract clientele, sales won’t reach their potential.

“Marketing is the place where people engage with the company you’ve built,” said Thomas Winstanley, vice president of marketing with Theory Wellness, a vertically integrated cannabis company with operations in Massachusetts and Maine.

Using advertising and marketing to build your store’s brand takes time and money, but retail stores that make

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