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How to grow marijuana sales organically: Q&A with Organigram CEO Beena Goldenberg

Organigram is among a handful of large Canadian cannabis producers that managed to take more overall share of Canada’s cannabis market in 2021 via nondilutive organic sales growth.

How did the Moncton, New Brunswick-based licensed producer do it?


“We believe you have to be able to meet consumers at every price point. And there’s a lot of consumers who are interested in buying their highest-THC products at the right price point that they’re looking for,” Organigram CEO Beena Goldenberg told MJBizDaily in a phone interview.

“I think our competitors have shied away from (low-cost, high-volume sales) because if

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