Bubba Nicholson is on an epic cannabis adventure across the world’s second-largest country, touring hundreds of licensed recreational marijuana stores in four Canadian provinces in a quest to build brand awareness and glean retail insights.
Nicholson is vice president of business development and ethos at Thrive Cannabis, a privately held cannabis grower and concentrates manufacturer based in Jarvis, Ontario.
His journey – actually, multiple trips crisscrossing Canada – began in Ontario in October 2020 and is still going.
So far, Nicholson says, he’s visited more than 1,230 cannabis stores in four provinces where
Read full article on Marijuana Business Daily