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Marijuana edibles makers revamp product labels to attract newer consumers

Marijuana edibles manufacturers are becoming more sophisticated by simplifying their labeling in a bid to woo customers and boost sales.

Instead of labeling their products as sativa, indica or a hybrid of the two, companies increasingly are using labels to tell consumers the effects their products are intended to deliver – “energy,” “sleep” or “chill,” for example.

Edibles manufacturers are betting that newer consumers will better identify with a product that is marketed using simple, easy-to-understand terms versus strain names that newbies might not grasp.

The new approach taken by edibles operations is similar to what coffee

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