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Marijuana MSO Vireo Health takes new name, moves into psychedelics

Minneapolis-based multistate marijuana operator Vireo Health made two strategic moves Tuesday, announcing a name change to Goodness Growth Holdings and an expansion into psychedelics.

Vireo will remain the flagship brand of the company’s medical products, according to a news release timed with the firm’s Investor Day events.

Some analysts see the modest-sized MSO as a possible acquisition target because of its strong position in limited-license markets such as New York, which recently legalized adult use, and its home state of Minnesota, which just approved smokable flower.

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