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Medical marijuana patients, adult-use customers alike using cannabis for wellness

Vape cartridges are filled with cannabis oil at MedPharm Holdings in Denver. (Photo by Matthew Staver)

(This story is part of the cover package for the May-June issue of Marijuana Business Magazine.)

Recreational marijuana makes the most headlines, but a large number of cannabis consumers buy and use the plant for medical and wellness reasons.

These include acute medical conditions such as cancer, chronic pain and epilepsy, as well as wellness reasons including anxiety, muscle strains and sleep problems.

To understand their consumers’ needs, marijuana product manufacturers and retailers must

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