Cannabis businesses are adopting more sophisticated marketing strategies to stand out in a competitive industry characterized by changing regulations, evolving consumer preferences and technological advancements.
Whether they’re using artificial intelligence (AI) and influencers or immersive marketing, marijuana operators are searching for ways to distinguish themselves from the competition.
Here are the top five cannabis marketing trends to watch:
1. Hyper-personalized consumer experiences powered by AI
Gone are the days of one-size-fits-all marketing. Data analytics AI are becoming indispensable tools for cannabis brands to craft highly tailored consumer experiences.
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This means everything from personalized product recommendations based on individual preferences and past purchases to customer-tailored packaging and loyalty programs, said Rocco Del Priore, co-founder of Burbank, California-based software provider Sweed.
Consumers expect advice catered
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