It may not be as big as Facebook or Twitter, but social networking site Tumblr may be the location, location, location for cannabis advertising. But it’s not quite a free-for-all, with the site’s welcoming approach currently limited to the legal states of California and Colorado.
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Those two states — which got the green light to move forward with legal recreational cannabis in late 2016 and late 2012, respectively — are free to advertise weed products and brands on the platform. Cannabis-adjacent products include, but are not limited to things like water pipes and rolling papers, the company policy states.
Of course, advertisers can’t do whatever
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