Germany is forging ahead with plans to establish Europe’s first national recreational cannabis market, but details about the rules that will govern the industry remain scarce.
That has made it more difficult for cannabis industry executives to gauge the potential sales opportunities in Germany.
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Once it does launch, will Germany’s billion-euro recreational cannabis market be in the low single digits, the double digits or somewhere in between?
That depends, in part, on answers to these and other questions:
When will edibles and vapes be allowed? Years down the road, right off the bat or never? Where will cannabis be sold, how will it be taxed and how many sales outlets will open in the early years? How much will regulatory restrictions, such as capping THC, impair the legal market? If sales start only in pharmacies, how will that retail experience for consumers impact sales? Will marijuana be
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