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Whether you have a promising start-up, an emerging company or an established enterprise, there will probably come a time when investor funding is on your radar.
So, how do you choose who to go after and who to decline?
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Here are nine measures to build a matrix to help structure your assessment.
1. Interest – Does your gut tell you the investor is in it for the long haul or more interested in a quick in/quick out approach?
Look at the investor firm’s current and previous investments.
Do they tend to stick with their investments in downstream rounds or limit future participation? Have they acted as lead investor in downstream rounds?
A yes to these questions will tell you a lot about the investor’s longer-term intention.
2. Mission
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