(You can have cannabis finance content delivered directly to your inbox. Simply sign up here for our weekly MJBiz Finance newsletter.)
While every organization has a mission, not so many recognize its value and fewer articulate it.
If you want to test that assumption, next time you visit the store/shop/service provider of your choice, ask the person you’re chatting with, “By the way, what’s (name of company)’s mission?”
Did you get a clear answer? Try the same experiment in your own company. How would you grade the results?
ADVERTISEMENT
What’s a mission statement anyway? Is a mission statement important?
Why should your company have one? What’s the use of a mission statement?
Who pays attention to the mission statement? Where does “vision” fit in?
Putting middle things first and adhering to the adage that the simple solution is usually the best, let’s conflate the ideas of vision and mission into a single
Read full article on Marijuana Business Daily
