A rivalry has emerged between the two largest trade associations in the cannabis industry.
On one side, the legacy group, the National Cannabis Industry Association (NCIA), counts more than 1,000 members – this after losing roughly 200 since the COVID-19 pandemic began in early 2000 as well as dropping its annual trade show.
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The NCIA, which was founded in 2010, calls itself the “oldest” and “most inclusive” cannabis trade association. Its members include small and medium-sized businesses.
“We’re able to tell Congress that we represent tens of thousands of employees from across the country, not just the top 50 businesses that make up groups like USCC, or these others that come and go and rebrand,” noted Aaron Smith, the NCIA’s executive director.
Smith was referring to the group on the other side, the U.S. Cannabis Council (USCC), which includes on its roster of around 50 members some of
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