Sales of marijuana-infused edibles nearly tripled from 2018 to 2022, increasing almost $535 million to more than $1.4 billion, according to Seattle-based analytics company Headset, which tracks regulated cannabis markets.
Those increased sales are being driven both by new cannabis consumers who are reluctant to try combustible products as well as frequent cannabis users seeking greater variety and matching products to the occasion.
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For example, Joe Hodas, chief marketing officer at Boulder, Colorado-based manufacturer Wana Brands, said the company’s line of fast-acting gummies appeals to veteran flower consumers. “Our quick-acting product appeals to traditional smokers who want something fact-acting,” he said.
As with other cannabis categories, consumers are showing preferences for lower-priced but more potent products.
Proven winners
At the same time, gummies are the preferred edibles vehicle, representing nearly 77% of this year’s edibles sales, according to Headset.
“The gummy market is just so strong. People like
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