The regulated cannabis industry in the United States is well into its second decade, but how products, brands and consumers are evolving remains fluid.
New product types and cannabis consumers are created every day, while sales experts report that veteran users are buying more and seeking greater variety.
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Despite this changing industry landscape, a few discernible product trends are emerging:
A majority of marijuana consumers—roughly three-quarters—are regular users who consume cannabis five or more times per week. New and occasional consumers make up a small portion of the market. Dollars spent on flower keep growing—even while flower loses market share to other cannabis products.
Heavy users at heart of industry
The Brightfield Group, a Chicago-based market research firm focused on the cannabis industry, reported that 47% of marijuana consumers use cannabis multiple times per day, 17% use daily, while another 10% consume five times per week.
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