We’ve anticipated this for a while, but a recent lawsuit indicates that certain marijuana company mislabeling antics are getting called out, regarding false advertising. One recent lawsuit heralds a potential new wave of litigation.
The lawsuit
The plaintiffs are two California consumers who sued a California marijuana company, DreamFields Brands, Inc. and Med for America for false advertising. Specifically, the Complaint states the plaintiffs purchase DreamFields’ “Jeeter” pre-rolled joints, which was advertised as one “that will get you to Mars quicker than Elon Musk.” The Complaint further goes on to indicate cannabis consumers generally prefer and are willing to pay more for high-THC cannabis products, so “declaring that [DreamFields’] products have a very high THC content allows Defendants to charge premium rates for their cannabis products.”
However, Plaintiffs allege that the product was mislabeled by indicating a higher THC content than it actually had in order to sell them at a higher price:
“Testing by independent labs reveals that the true THC content of Defendants’ products is materially less than the amount listed on the label. Moreover, the difference is far greater than the 10% margin of error that DCC regulations permit.”
Plaintiffs have alleged causes of action for unfair
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