Twitter’s new policy change permitting advertising and marketing by state-legal cannabis companies is a step forward for the sector and could nudge other digital advertising platforms to rethink their prohibitions on cannabis promotions, industry insiders say.
At the same time, Twitter is spicing up its entry into U.S. cannabis advertising with a promotional incentive for the industry.
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“To me it’s a clear indication of the normalization of cannabis as a consumer packaged good and one that is moving towards more mainstream acceptance,” said Lisa Buffo, founder and CEO of the Cannabis Marketing Association industry group.
Rosie Mattio, founder and CEO of cannabis PR agency Mattio Communications, said her firm discussed the new advertising policy with Twitter in the run-up to the social media company’s policy change.
“If (other social media firms are) seeing that there’s real money to be made by allowing cannabis companies to advertise
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