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Opinion: How craft cannabis producers can survive economic headwinds

Mark Doherty

The cannabis industry is in distress.

Marijuana companies across North America are laying off employees, retailers are closing their doors and cultivation facilities are turning off the grow lights.

It is not all doom and gloom, though.

Cannabis producers can take steps to adopt a craft-at-scale model built to handle the downturn.

Improve efficiency and quality

The decrease in cannabis wholesale prices can be mitigated by limiting operational expenses.

Automation is one way to reduce labor costs.

As general labor is reduced through efficiency, highly skilled labor – such as the growers who best understand how to craft superb cannabis – can be added and reductions in overhead maintained.

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If automation allows you to operate without four full-time employees earning $50,000 each for a savings of $200,000 per year, then adding one highly skilled full-time employee at $100,000 augments the craft skill set while

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