New York state launched a public awareness campaign to steer consumers toward a short list of licensed marijuana retailers and away from hundreds that operate illegally.
The “Why Buy Legal New York” announcements emphasize the potential health risks associated with purchasing cannabis products from unlicensed businesses and why regulated products are safer, according to a news release.
ADVERTISEMENT
The campaign also highlights how legal-product purchases help the state’s social and economic equity goals ushered in as part of legalizing possession and adult use in March 2021.
“To bolster the public health and safety of all New Yorkers, we are providing them with information they need to make informed decisions and enjoy cannabis responsibly,” Gov. Kathy Hochul said in a statement.
The primarily digital campaign, which targets cannabis consumers 21 and older, includes guides on safer cannabis consumption and finding licensed dispensaries.
The state has eight operational
Read full article on Marijuana Business Daily
