“Down the beer aisle, these craft beers deliver these cool and interesting designs. Colors are attractive to everyone, not just children.”
By Rebecca Rivas, Missouri Independent
The labels and packaging for marijuana-related products, “shall not be made to be attractive to children,” the Missouri constitution states.
That’s why state regulators are proposing requiring “plain or uniform labeling,” similar to those of cigarettes or medicines, said Amy Moore, director of Missouri’s cannabis regulation under the Missouri Department of Health and Senior Services (DHSS).
During a hearing Monday with the Joint Committee on Administrative Rules, Moore said studies show that plain packaging “increases attention to and perceptions of harm and reducing social appeal” among adolescents.
Yet, the rule is getting staunch opposition from the Missouri Cannabis Trade Association, which represents cannabis professionals, that say it would be “unduly burdensome” and not reasonable to require businesses to create new labels.
“Down the beer aisle, these craft beers deliver these cool and interesting designs,” said the association’s attorney Eric Walter. “Colors are attractive to everyone, not just children.”
The label change isn’t a surprise to companies, Moore said, because DHSS has already told them there would be changes to labeling regulations once the constitutional amendment legalizing recreational
Read full article on Marijuana Moment
