A push toward familiarity and comfort is in, while cannabis shops that resemble the Apple Store appear to be on the way out.
Taking a page from contemporary retailers, groceries and restaurants, cannabis companies are overhauling their store interiors to simplify and accelerate transactions using tablet ordering stations, digital signage and menus, and designated queues for online orders.
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Some dispensary rebrands – including dozens of stores converging under the umbrella of Miami-based multistate operator Ayr Wellness – are intended to align retail outlets under one banner, look and feel.
Others, such as the Flower Shop in Arizona, sparked wholesale design changes to reflect product innovations, including the introduction of new house brands and stock-keeping units, or SKUs, for women.
‘More personal, less transactional’
If one element can summarize this recent swing of industry makeovers, a sense of “do no harm” related to the shopping and customer
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