Twitter might have further eased its rules for cannabis advertising, but the changes don’t seem to have made it any easier for marijuana businesses to take advantage of the social media platform’s wide reach.
Regulatory red tape, Twitter’s unfamiliarity with the cannabis industry and cost are among the continued stumbling blocks.
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For example, Twitter requires advertisers to be a Twitter Blue or Verified Organization subscriber, which adds a blue check mark to their accounts.
But it costs $1,000 a month to get the blue check mark – an expense many smaller marijuana businesses can’t afford, particularly when companies are struggling financially because of low wholesale and retail prices and fierce competition from the illicit market.
“As a smaller company, we’re very cognizant of our costs, and the cannabis market isn’t what it used to be,” said Nikki Stanley, director of marketing for multistate operator Battle Green,
Read full article on Marijuana Business Daily
