When Ben Kovler can’t sleep, it’s a sign that something’s wrong.
In 2015, for example, after the Chicago-based marijuana multistate operator won three of the 20 medical cannabis cultivation licenses up for grabs in Illinois, the founder and CEO of Green Thumb Industries couldn’t sleep.
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The former math teacher and private equity executive thought that the company was biting off more than it could chew, and he wasn’t sure Green Thumb had the money to build out three facilities.
So Kovler decided to give back one of the licenses, he told MJBizDaily in an interview.
“I’m big into listening to my sleep as a guide for how to operate,” Kovler added, before plugging his company’s Snoozzzeberry product, a marijuana edible designed to help users get a good night’s rest.
Those instincts have been key to Green Thumb’s success in the 14 markets in which it’s now operating.
Read full article on Marijuana Business Daily
