Meta—the parent company of Facebook, Instagram and the new social network Threads—has updated its cannabis advertising policy to permit the promotion of non-ingestible CBD products, with limitations, and also loosen restrictions on hemp ads.
The social media conglomerate said in a notice on Tuesday that CBD products containing up to 0.3 percent THC, which meets the federal definition of legal hemp, can be advertised if they meet certain conditions.
Businesses can promote the sale of CBD if they receive written approval from Meta and if the products are certified with the payment compliance company Legitscript and comply with local laws. Ads must also not target people under 18.
Meta’s policy for advertising non-ingestible hemp products (e.g. hemp fiber or seeds) has also been revised, making it so businesses no longer need written approval to promote the sale of such items in the U.S., Canada and Mexico “provided that they comply with all applicable local laws, required or established industry codes and guidelines.”
Also, it is now permissible to run hemp-related ads that “educate, advocate, or give public service announcements related to CBD and related products provided that such ads don’t offer any prohibited products for sale.”
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