Major marijuana multistate operator Columbia Care has a new corporate identity after rebranding as The Cannabist Co.
The new corporate name is The Cannabist Company Holdings, the company said in a Tuesday news release.
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The rebrand comes shortly after the New York-headquartered company and rival MSO Cresco Labs terminated a high-profile merger earlier this year because of “the evolving landscape in the cannabis industry.”
The Cannabist Co., which already operated 36 cannabis stores under the Cannabist name, said it “will continue the process of converting its retail portfolio to the Cannabist brand across the country in 2024.”
“The rebranding reflects the company’s continued dedication to building a cannabis company for the future, which fosters innovation, creativity, and passion across its teams, adult-use and medical customers, partners, and the industry,” The Cannabist Co. said in the release.
“As we’ve opened Cannabists across the country, it became
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