(This story is part of the cover package in the October issue of MJBizMagazine.)
Executives often undertake business diversification as a hedge against their core business or the economy going sour.
But in 2014, when Curio Wellness co-founder and Chief Brand Officer Wendy Bronfein and her partners conceived the idea for a Timonium, Maryland-based medical cannabis dispensary combined with a wellness store and a spa, the challenges facing MMJ entrepreneurs weren’t just economic but cultural.
Diversification built in
Bronfein and her partners built diversification into the business model not only to provide backup revenue for the company – Curio does business as Far & Dotter and now also serves recreational cannabis consumers – but also to overcome the stigmas about marijuana that were significantly more substantial in 2014 than they are today.
“Our mindset was that medical patients are coming to cannabis because they are looking to find alternatives to Western approaches
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