Two-thirds of Canadian consumers buy cannabis only from legal sources, according to a new survey from Toronto-based polling company Pollara Strategic Insights.
The newest data – released on the fifth anniversary of the end of prohibition in Canada – suggests the regulated industry might account for more of the overall market than previously understood, which would be a boon to compliant businesses.
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That might also come as a surprise to some executives, who sometimes blame the illicit market for their hardships and mounting losses in the legal market.
According to the Pollara data, 65% of respondents said they purchased only legal cannabis, which is a seven-point increase since November 2022.
In March 2021, Pollara found that half of consumers bought only legally sourced marijuana.
The Pollara figures are higher than Health Canada’s.
According to Health Canada’s annual survey, roughly half of consumers “always” purchased cannabis from
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