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A go-to-market strategy for cannabis retail sales: Q&A with The Flower Shop’s Greta Brandt

(This story appears in the November-December issue of MJBizMagazine.)

By the time Greta Brandt entered the regulated cannabis industry, she already had an established career in law and politics.

The skills she brought from those sectors – synthesizing complex regulations, negotiating deals and understanding contracts – proved priceless in the regulated marijuana space, where rapidly changing rules are more the norm than the exception.

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Today, Brandt leads 300 employees as president of The Flower Shop and True North Organics, vertically integrated cannabis companies with operations in Arizona’s recreational marijuana market, Utah’s medical market and plans to expand into New Jersey.

Brandt is speaking at MJBizCon on Nov. 28 during the Women in Leadership Forum. To view the agenda and get tickets, visit mjbizconference.com.

MJBizMagazine spoke with Brandt about her company’s expansion plans, elevating women leaders and how regulators could ease the burden on social equity license

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