Ricardo Baca (Courtesy photo)
It was 2015 – not long after adult-use marijuana sales began in Colorado – when regulated cannabis operators began learning the hard way that “organic” was a word the federal and state officials take very seriously.
As the first-ever cannabis editor at a major newspaper (The Denver Post), I noticed when a prominent early player in Denver’s emerging marijuana market changed its signage.
RiverRock Organic Medical Cannabis was no more, but RiverRock Cannabis rose in its place, and the name remains to this day.
While reporting the story, I discovered that the Colorado attorney general was in full investigative mode.
An office spokesperson told me the attorney general was reviewing consumer complaints about cannabis companies “misrepresenting their product when they say ‘organic’ or ‘organically grown.’”
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