Jeffrey Harris (Courtesy photo)
As the cannabis industry gears up for 4/20 – the ultimate celebration of marijuana for businesses and consumers – executives should consider how they can retain this high holiday retail rush.
Marijuana sales on 4/20 have consistently jumped year-over-year nationwide: For the 1,000-plus marijuana retailers Springbig works with, 4/20 sales increased more than 11% year-over-year between 2022 and 2023.
Unfortunately for most cannabis businesses, the 4/20 sales surge is fleeting, as consumer excitement and sales subside.
Capitalize on 4/20
Many cannabis business owners likely believe the post-4/20 sales lull is out of their control – that the 4/20 sales spike is a seasonal anomaly and customers come and go.
ADVERTISEMENT
But cannabis business owners do have control.
As a veteran
Read full article on Marijuana Business Daily
