Before Joe Hodas became the chief marketing officer at Colorado-based marijuana edibles maker Wana Brands in March 2020, his career was at a crossroads.
The month before, he laid off nearly every employee, including himself, at Gofire, which had released its first metered cannabis dose inhaler in late 2019.
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The industry was still reeling from the vape health crisis at the time, and supply-chain issues with product manufacturers in China were gradually surfacing as concerns of a mysterious virus intensified.
Plus, funding for cannabis companies had dried up.
Hodas, who spent four years as CMO with Denver-based marijuana products maker Dixie Elixirs, was at an inflection point, questioning his next move and assessing other opportunities outside the cannabis space.
By then, he had
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