The campaign behind a marijuana legalization ballot measure in Florida released a new ad in support of Amendment 3 this week, arguing that cannabis currently available on the state’s illicit market is dangerously unregulated.
“Most Florida marijuana is illegal, produced by criminals and can be laced with dangerous drugs like fentanyl,” a woman says, described in a campaign press release as “a Florida mom and voter who believes adult Floridians deserve the individual freedom to consume safe, tested adult-use marijuana.”
Titled “Fact,” the 30-second ad is set to air statewide “across broadcast, cable, streaming, radio and digital platforms,” according to the campaign, Smart & Safe Florida.
“Millions of Floridians use marijuana. It’s a fact,” it says. “Most Americans have access to legal marijuana that is regulated and tested for safety, but not Florida.”
Amendment 3, which will appear before voters in November, “gives adults access to legal, safe marijuana and the freedom to make their own choices while generating billions for schools and police,” it adds.
Last month, the campaign released an earlier set of four ads supporting the marijuana legalization ballot measure.
Kim Rivers, the chief executive of the multi-state cannabis operator Trulieve, the main financial
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