As the largest generation in the United States, millennials are reshaping consumer spending trends – including expenditures on cannabis, where that age group dominates the pre-roll market.
Millennials – currently ages 28-43 – are leading the charge in consumption of pre-rolls, accounting for 45% of the $3 billion market, according to a recent study.
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“They’re at that sweet spot where they have more money and they have more freedom than younger generations,” Custom Cones USA co-founder and CEO Harrison Bard told MJBizDaily.
“Compared to older generations, they grew up consuming cannabis.”
Consumption and sales of pre-rolls
The study combined survey data from more than 900 cannabis users nationwide with Headset analytics to create a comprehensive look at pre-rolls consumers and their buying habits.
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