(This story first appeared in the November-December issue of MJBizMagazine.)
The executives behind New York cannabis infused products company Jaunty learned the hard way that even the best-laid plans can go awry because of the unexpected.
The company – called Naturae before it rebranded in late September – received its adult-use marijuana business license in summer 2022.
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The operators began calculating how much raw cannabis material they would need to produce oil for concentrates, gummies and vape cartridges.
Executives based these calculations on statements made by New York Gov. Kathy Hochul and the state’s Office of Cannabis Management, which planned to license 20 retailers per month beginning in November 2022.
“That’s what (they said) you can count on,” Jaunty CEO Nicolas Guarino told MJBizMagazine earlier this
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