New York cannabis retailer The Travel Agency has become the first marijuana business to advertise in Playbill, the magazine serving Broadway and Off-Broadway theater enthusiasts.
The advertisement, which directs theatergoers to “Experience a Matinee for Your Mind,” coincides with The Travel Agency opening its third retail store on Fifth Avenue near the city’s theater district.
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Located near Radio City Music Hall, The Travel Agency is popular among performers, theater professionals and audiences.
The company’s senior manager of brand engagement, Srda, began their career in theater, working on productions such as “Mothers and Sons” and “Spring Awakening.”
“I remember organizing underground 4/20 concerts with some of today’s Broadway performers,” Srda said.
“We used to be scared to promote them, so it’s amazing to
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