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Trulieve appoints marijuana MSO’s co-founder Pernell as new president

Trulieve Cannabis Corp. co-founder James Pernell has been appointed president of the Florida-based marijuana multistate operator.

Pernell, who co-founded Trulieve with CEO Kim Rivers in 2015, has more than 20 years of experience as an entrepreneur and cannabis operator, according to a Thursday news release.

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“Jason has been instrumental in the growth and success of this organization over the past decade,” Rivers said in a statement.

“Most recently, Jason has played an integral part in the outstanding performance achieved in Florida.”

A previous Trulieve president, Steve White, stepped down in October 2023 in advance of “his anticipated retirement at the end of this year.”

A spokesperson for Trulieve did not immediately return an MJBizDaily request for comment.

Pernell said in a statement

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