As more retailers and brands zero in on a strong return on investment for April 20, Weed Week can quickly evolve into a make-or-break scenario for operators.
Perennial concerns over systemwide outages, inventory and workforce management as well as easing in-store and e-commerce traffic typically peak around this time of the year.
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And for good reason.
The days leading up to and including 4/20 are the industry’s busiest sales window.
According to retail management platform Sweed, gross sales jumped 58% from April 15, 2024, to April 21, 2024, while product units sold increased 60% from the previous week.
And conversely, research reviewed by MJBizDaily indicates that, in the days and weeks following 4/20, sales fall dramatically across the board and in markets across
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