Marianne Cursetjee was looking for a way to expand her Alibi Cannabis brand beyond Oregon, where she created it, when a promising new adult-use market opened in New York.
Despite pushback from New Yorkers who advocated that the new recreational marijuana market keep the focus on locally owned and operated brands, Cursetjee – who has family in the state – recognized the opportunity for established West Coast brands such as Alibi.
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The Portland company’s co-founder and CEO started looking for partners and found Nanticoke, a greenhouse grower in Endicott, New York, to supply flower for her brand.
Cursetjee recently spoke with MJBizDaily about what it’s like for a West Coast company to enter a newly opened East Coast market.
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