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Stop blaming Meta for failed cannabis marketing and get creative

(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)

Amber Craig (Courtesy photo)

We continue to hear about cannabis brands facing shadow bans, censorship or flat-out deletion of their accounts on social media.

It happens, because brands continue to do everything these sites tell us not to: violate their policies.

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Marijuana has been listed as prohibited content on Meta’s Facebook and Instagram (and pretty much every other social site) since well before it was a legalized substance anywhere in North America.

The policy is filed right under “Drugs and Pharmaceuticals” in Meta’s Community Standards Policy.

There is room for advocates and lobbyists in the cannabis industry to make noise about the apparent archaic nature of

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