California marijuana consumers aren’t buying less product at state-licensed stores, but they do appear to be buying cheaper ones.
That’s one takeaway from state data released this week that showed a significant decrease in quarterly sales revenue even as track-and-trace data showed more unique units sold.
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According to the California Department of Tax and Fee Administration, legal marijuana stores reported $1.08 billion in sales from Jan. 1 through the end of March.
That’s the lowest total for the first quarter of the calendar year since 2020 and a significant year-over-year decrease from the $1.2 billion reported over the same period in 2024.
However, according to Metrc’s track-and-trace data provided to MJBizDaily by the state Department of Cannabis Control (DCC), retailers sold 57.4 million
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