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Magnus Thorsson (Courtesy photo)
The cannabis industry has successfully captured the attention of early adopters, but long-term growth and mainstream acceptance require a strategic shift toward engaging the early majority.
To achieve this, the industry must reevaluate how marijuana is marketed, how consumers are educated and how product choices are communicated.
For many consumers, alcohol is a familiar and well-understood substance – they know its effects, how to dose it and how to integrate it into social and personal settings.
Cannabis, however, remains an unfamiliar landscape for many, leading to hesitation or avoidance.
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To build a mental bridge between alcohol and marijuana, brands must frame cannabis in terms that resonate with liquor consumers, helping them translate their existing knowledge into the weed experience.
Many are actively seeking
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