(This is a contributed guest column. To be considered as an MJBizDaily guest columnist, please submit your request here.)
Rick Bashkoff (Courtesy photo)
Between evolving regulations, tight margins and fierce competition, cannabis operators are navigating one of the most complex business environments out there.
But amid all this chaos, there’s a recurring narrative that needs to be challenged: blaming the software.
Let’s be blunt – software is not the enemy.
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In fact, when leveraged properly, your cannabis technology stack should be your ally.
It should save you time, help you make smarter decisions and, most importantly, help you sell more weed.
But, too often, marijuana operators treat their software as a burden rather than a business partner.
They throw up their hands when something breaks, blame
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