As the cannabis industry evolves and competition heats up, some retailers are re-imagining the consumer shopping experience. And their efforts are translating into increased sales.
Chicago-based marijuana multistate operator Verano Holdings Corp. recently unveiled what it’s calling a “bodega-style” cannabis store in Phoenix.
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Verano’s Zen Leaf Phoenix-Cave Creek location gives visitors the opportunity to browse and choose the cannabis items they want – just like they would at any other retailer – rather than stand at a counter and talk to a budtender in order to peruse product.
Customers can pick up a package and read the label to see the product information, including the THC and CBD content and terpene profile.
That’s something they’re less likely to do when they’re standing in
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