Two Colorado cannabis brands have created a limited-edition line of infused pre-rolls for a long-running independent media outlet.
The collaboration between Cultivator Meraki Brands. solventless concentrate extractor Mighty Melts, and Denver alt-weekly Westword offers a compelling blueprint for how cannabis companies can forge and leverage unexpected alliances to expand their market reach.
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The companies will launch Westword joint packs at an Aug. 7 party at cannabis venue Tetra Lounge in Denver.
It’s a reversal of roles.
For years, Westword was one of the few media outlets willing to run marijuana advertisements.
Fast forward, and it was Westword news editor Thomas Mitchell who approached the companies about collaborating on infused pre-rolls branded for the news publication.
Increased brand awareness
“It’s a good way for
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