THC beverage sales in the U.S. exceeded $1 billion in 2024, and is forecast to expand exponentially.
Most brands averaged $2 million in sales, with top brands easily exceeding $10 million, according to a report by Whitney Economics.
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“A confluence of factors, including shifting consumer behavior, economic softening and federal regulatory changes, combined to open the doors to a rapid expansion of THC beverages across the United States,” said report author Beau Whitney.
“The emergence of THC beverage products has provided a solution that helps backfill declining revenues across multiple industries, including beer, wine and distilled spirits.”
THC beverages could soon be worth $10 billion, report says
Other findings include:
There are up to 750 brands in the space nationwide, about
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