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THC seltzers now sit in liquor store coolers beside hard seltzers and nonalcoholic beer. For many adults who are curious but cautious about cannabis, that cold can is a first, low-risk test. It looks familiar, the dose is clear (often 2 to 5 mg), and it fits weekend and social routines. The practical question for dispensaries is: When these customers want more choice or better guidance, will they feel confident walking into your store? More importantly, is your operation ready?
A simple way to understand this shift is the theory of planned behavior. People try something new when three things line up:
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