Basket analysis, a common tool in traditional retail, is emerging as a key strategy in the cannabis industry.
By examining what products consumers purchase together during a visit, cannabis retailers and producers are gaining insights that go well beyond sales totals.
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Basket data can help cannabis businesses understand shifting preferences, optimize store layouts and anticipate the next wave of consumer demand.
A new lens on cannabis buying habits
At its core, basket analysis tracks the combinations of products that end up in a single transaction.
A basket attachment analysis published in the newly released Q3 edition of the MJBizFactbook, shows that cannabis flower buyers tend to make single-item purchases, while consumers of edibles often add beverages or vapes to their baskets.
The analysis
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