Long constrained by strict regulations and advertising restrictions, the cannabis industry is finding a powerful ally in artificial intelligence (AI).
From marketing agencies to dispensaries and software providers, AI is transforming how cannabis businesses operate, market and connect with their audience.
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Platforms like Facebook, Instagram and Google impose restrictions on cannabis advertising, often shadow-banning content or flagging accounts.
Marketing in a regulated landscape
But AI can be used to brainstorm creative strategies, develop compliant content and optimize campaigns, said Josefine Nowitz, co-founder of Newton, Massachusetts-based marketing agency Cannabis Creative Group.
“AI helps us steer content to be more friendly for a 21-plus audience while avoiding common pitfalls like content geared toward minors or showing consumption,” she said. “It’s a human-led tool that supports
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